Gaining traction on new social media accounts can feel like an uphill battle, often requiring more time and effort than initially expected. There are several reasons for this challenge, each related to the complex nature of social media platforms and the behaviors of their users. But there is hope, keep reading...
Firstly, the sheer volume of content on social media platforms makes it difficult for new accounts to stand out. Every day, millions of posts, videos, and stories are uploaded, creating a highly competitive environment. New accounts must not only produce high-quality, engaging content but also do so consistently to break through this noise. The algorithms that govern what content gets seen prioritise accounts with higher engagement and follower counts, meaning that new users start at a disadvantage. Building a noticeable presence requires time, during which content creators must remain patient and persistent.
Don't panic...there's a few things you can do. Just keep reading...
Secondly, building a loyal following takes time because trust and recognition do not happen overnight. Social media users are bombarded with content from countless sources, making them cautious about what accounts they choose to follow and engage with. New accounts must work to establish their identity, voice, and credibility in their niche. This involves not just producing content but also interacting with other accounts, understanding audience preferences, and gradually carving out a unique space. This process of building relationships and trust with an audience is slow by nature, as genuine engagement and loyalty cannot be rushed.
But hope is not lost...
Yes the challenges of breaking through the noise, building a loyal following, and mastering the platform's algorithm contribute to why gaining traction on new social media accounts can be a slow process. So what can be done to speed things up?
- The power of hashtags and trends still works, especially for new accounts. By using popular and relevant hashtags, your content becomes discoverable to a wider audience, beyond your immediate followers. Participating in trending topics or challenges can also give your brand visibility and prompt engagement from users who are already talking about these trends. However, it's crucial to stay authentic and true to your brand's voice. Jumping on every trend without consideration can seem disingenuous and may alienate your core audience.
- Create and share content that resonates with your audience. This could mean anything from insightful blog posts, eye-catching infographics, to entertaining videos. Content should not only be relevant and valuable but also crafted in a way that encourages interaction. Ask questions, seek opinions, and invite your audience to share their experiences. This not only makes your followers feel valued but also increases the likelihood of your content being shared, thereby enhancing your reach and engagement.
- Forget about the algorithms! Yes you could spend months somewhat figuring them out only for the platforms to update them as soon as your getting somewhere. Instead learn to read your insights so that you can see what is and isn't working. Do more of what is and less of what isn't.
Persistence, quality content, and strategic engagement are key to overcoming these hurdles. It just takes a bit of knowledge and patience.